Are you looking to get involved in the cannabis industry but don’t know where to start?
Consider the ever-popular sector of edibles! By 2025, the industry is projected to be worth a whopping $11.5 million USD. Whether you’re an avid baker, passionate cannapreneur, or someone looking to invest in a profitable business idea, edibles could be a great place to start.
Why are edibles so popular (besides them being a delicious way to consume weed)? Well, there are quite a few reasons. For one, edibles are a healthy cannabis alternative as you can get your CBD or THC fix without having to inhale anything into your lungs. Additionally, edible consumers are in more control of their dosing. Another plus? Eating weed, as opposed to smoking it, is a more discreet form of consumption.
In this article, we’ll go over the most important things to consider before starting
an edible retail store or becoming an edible producer. Plus, we’ll even provide you with a scrumptious and easy-to-make cannabis brownie recipe to help you start off on the right foot!
Making It In The Edibles Industry
From chocolate truffles to weed-infused espresso beans, the possibilities within the consumables sector really are endless. If you’re hoping to break into the industry with a lucrative edible business, why not start by producing and selling a popular product like the infamous marijuana brownie? Notice that before you start baking, there are a few hoops you’ll have to jump through along the way. But, by preparing appropriately, and developing a crowd-pleasing product, you’ll be set up for great success.
First, as always, you must factor in the laws that vary from state to state. For example, depending on where your business is located, you might need to have a licensed commercial kitchen in order to operate. Other states, however, might be more lenient. Because of the differing state-to-state requirements and legalities surrounding cannabis use, you’ll need to fully study your state’s regulations—specifically surrounding edibles.
Once you have everything sorted on the legal front, keep in mind that your product can only be sold in the state you operate in—making market research imperative for success. Dedicate some time to understanding what other companies are doing in your state, what’s popular, and what is up-and-coming. This will reveal what area you should focus on.
From there, you can start your operation and make loads of money. Hold up! We all know that it’s not that simple. Next, you will still need to consider dosage, packaging, pricing, product line, and ingredient sourcing (like where to buy the best wholesale marijuana plants). If you want to have a slice of the pie, you’ll need to examine every factor possible before launching.
But, before any of that, you’re going to need a top-notch product to really put you on the map. That’s where the below delectable and easy-to-follow cannabis brownie recipe comes in!
How to Make Cannabis Brownies
The pot (or weed) brownie first became part of mass culture in the 1970s. But, this delicious treat was certainly not a flash in the pan. It’s still the go-to marijuana-infused baked good loved by all generations.
Because the basic recipe is delicious and easy to make, there are vast opportunities for experimentation. As a budding cannapreneur, feel free to try something new to set you apart from the competition.
One of the most important aspects of creating edibles is the quality of the bud that you use. If you want to have a successful larger operation, be sure to use reliable marijuana clones that are for sale near you. This will ensure that you produce the best plant, bud, and brownie.
Your Go-To Marijuana Brownies Recipe
Welcome to our tried and true marijuana brownie recipe. You can choose to use either cannabis-infused oil or butter for your brownies. Cannabutter is widely used for baked goods, so we recommend finding a good recipe online for your preferred method and go from there.
Note: This recipe yields about 12 brownies, but this number depends on how you portion them out (or how strong you want them to be).
Once you have your cannabutter ready, follow the simple steps of this delectable cannabis brownie recipe. And who knows, this could be your best seller!
What You’ll Need
A mixing bowl
Wire rack for oven
Cannabutter (previously made – use about ½ cup for this recipe)
½ cup of chocolate (dark, semi-sweet, milk, etc. It’s up to you!)
1 teaspoon of vanilla
1 and ¼ cup of sugar
2 large eggs
⅓ cup and about 1 tablespoon all-purpose flour
Preheat your oven to 325℉. Line your baking sheet with foil so that the foil hangs about 2 inches out of the pan. Press the foil tightly around the corners and edges of the pan. Spray the foil with nonstick spray.
Take your cannabutter and start melting it in a medium-sized saucepan. Once hot and melted, add in the chocolate, sugar, vanilla, 2 tablespoons of water, and a pinch of salt. Whisk all of the wet ingredients until smooth and fully mixed.
Remove the wet ingredients from the heat to cool for 5 minutes.
After 5 minutes, vigorously stir in the eggs one at a time (whisking each egg fully into the mixture before adding the next).
Once all ingredients are blended together, the batter should be thick and shiny. Add in the flour and continue stirring.
After the flour is mixed, pour the batter into the pan that you prepared earlier. Be sure to spread the mixture smoothly around the pan so that it cooks evenly.
Bake the mixture at 325℉ for about 30 minutes (or until done). You can check whether or not your brownies are finished by inserting a toothpick in the center. If the toothpick comes up clean, they are done. If not, they need a bit more time.
Let the brownies cool.
Enjoy and distribute for evaluation!
Now that you know how to make cannabis brownies, the world is your oyster! Try adding salted caramel, sea salt, or experiment with different types of chocolate. You can even test out the strains and dosages. Any creativity you use will help your product stand out.
Taking Your Pot Brownie To Production
After you’ve played around with flavor profiles and you feel you’ve hit the nail on the head, it’s time to see what the consumer thinks. Have your friends and family members (those who are willing, of course) try out your product. Then, ask them for constructive feedback so you can produce a better tasting product that has been tested and is peer-approved. Most likely, if your brownie is well-received, you’ll have people asking for more. Once you know that folks love it, you can be confident that it will be a hit on your shelves too!
With your brownie recipe details sorted, you can really start to hone in on what it will take to have it mass-produced. Remember that each state has its own rules and regulations, so you’ll need to have all of your licenses and other components (like financing, labor costs, and production space) figured out before you start pumping out large volumes. Understanding the ebbs and flows of the entire marijuana supply chain can be extremely advantageous to your business as well. Make sure all of your ducks are in a row before selling your edibles.
You likely have dozens of ideas about what your edible business could be one day but bear in mind that sometimes keeping it simple is best. If you can master one product—like the marijuana brownie—and truly make a name for yourself, you can always diversify your product line later. Focus on one solid product at a time if you want to step foot (and be competitive) in the edible industry.
It’s also important to keep in mind that it will take more than a good product or passion. Marketing, branding, packaging, testing, and your ability to sell, will all be vital components in helping you achieve your edible company dreams! So what are you waiting for? Grab your apron and cook up the next big thing in the edible industry. We can’t wait to see what variations you come up with!
Homegrown Nursery proudly signs the content on the Cannabis News Blog. We are a dependable source for healthy and feminized clones. For marijuana businesses and entrepreneurs, we offer special wholesale pricing. Get in touch for more details!